Blog

June 23rd, 2016

2016June23_Hardware_BWhether it be sending an important email to a major client or watching the season finale of your favorite series, a stable internet connection is needed. In order to gain the competitive business edge, there is literally no room for constant page refreshes and never-ending buffering. These ten tips will not only speed up your Wi-Fi but also get you ahead of the competition:

Router centralization and elevation

For optimal signal strength it is best to place the router in the middle of the room, away from other electronics without any doors or walls obstructing it either. It’s always good to keep the router high since routers tend to spread signals downwards, meaning the higher you place it, the more coverage you’re going to get.

Reposition antennas

Try positioning them perpendicular to each other, one being horizontal and the other vertical. Reception is maximized when your device and the transmitter are both operating on the same plane. Former Apple Wi-Fi engineer, Alf Watt, attests to this theory: “perpendicularly positioned antennas ensure optimal wireless reception”.

Use powerline network adapters

Multi-story housing prevents routers from being centrally located, so the next best thing is to use powerline network adapters. These devices work by utilizing the electrical wiring in the walls. First off you would have to plug it in near to and connect it with your router through an Ethernet cable, then plug in the second adapter after you have chosen a room for network coverage. Connection will then be delivered.

Wireless security

Setting up wireless security prevents your network from being compromised by external threats that lead to undesired downtime. After logging into your router’s admin page, change the encryption method to WPA2 and select a password that’s easy to remember.

Utilize heat mapping software

This allows you to see what your wireless heat map looks like, showing you exactly how much coverage each area is getting. With this information, you’d be able to reposition the router into an optimal position, adjust antennas or powerline network adapters to eradicate problematic areas.

Switch to 5GHz

Firstly there are two frequencies to choose from: 2.4 and 5GHz, and for homes or offices dotted with electronic devices the 2.4 GHz spectrum gets crowded pretty quickly. Solve this problem by switching to the 5GHz spectrum since it allows for more devices without cluttering the Wi-Fi.

Move to less crowded channels

Living in crowded neighborhoods or buildings mean that you share the same signal space, depending on which frequency your network operates on. By choosing the right channel, interference is reduced thus speeding up the Wi-Fi. Applications such as Wifi Analyzer or WifiInfoView helps find which channels are overflowing and which ones aren’t.

Router upgrades

Wireless and internet technology have come a long way in the past 5 years, and if your router is older than that - you might want to consider upgrading it. The easiest way to determine if your router is slowing down is to look up the model number and compare its specs with those of the internet package from your ISP.

Turn old routers into Wi-Fi repeaters

When you want to extend your network but your powerline network adapters won't do, the next best option is to turn your old router into a wireless bridge. This involves installation of custom firmware on your router. If wiring isn’t your thing, this is the best alternative of extending your Wi-Fi to the outer limits of your property.

Contact your ISP as a last resort

If nothing does the trick you should consider calling your ISP. Despite it being an uncomfortable task to accomplish it potentially saves you any future frustration. By contacting your ISP, they’d be able to diagnose the problem and provide a solution for it, at your own expense of course.

The benefits of having an efficient and stable Wi-Fi connection are endless; better communication with clients, more streamlined business operations or even watching your favorite videos without the buffering. Give your business the edge it deserves by giving us a call, we’ll gladly answer any questions you have.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
June 20th, 2016

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For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by a hacker. However, the Bucks are simply the latest victim in what is a threat to businesses of all sizes. We’ve come up with some pointers on how to protect your business from spoofed emails.

Education is key There are countless cliches out there promoting the importance of education, but when it comes to cyber security, you might as well embrace them all. In the case of spoofed emails, you need to make sure your employees know what these are and how they can harm your company. They can come in several forms and look to attack your organization in a number of different ways. A good defense starts with trained employees using best security practices when it comes to emails. Knowledge isn’t just the key to success, it’s the building block of a comprehensive email security plan.

Check the sender The easiest way to determine a real email from a spoofed one is to view who is sending it. While your basic junk mail folder will screen the really lazy attempts at spoofing, you and your employees can’t rely on it to weed out everything. A lot of cybercriminals have gotten skilled at mimicking the look and feel of companies through professional looking graphics and signatures. For starters, you are going to want to ignore email display names as these can be deceptive. The domain name provides the best clues as to who the sender really is. For instance, if an email requesting your company’s financial documents claims to be from the IRS but the domain reads IRSgov.com, it’s a spoof email since that domain is not what the IRS uses. If you ever spot an email containing a domain you consider to be suspicious, delete it immediately. If it is from a legitimate sender, they will send you a follow up email in a couple of days.

Embrace DMARC Domain-based Message Authentication, Reporting and Conformance (DMARC) can help reduce the risk of spoofed emails being sent internally. For businesses that do not set this up, it is possible for someone to spoof an email account that looks like it is from your business or a current employee and send it from a different server. As we saw in the case with the Bucks, these can appear legitimate to employees who will then in turn do what is requested such as turn off security settings or handover sensitive data. With DMARC in place you can prevent spoofed emails from utilizing your domains by requiring any email sent by your domain to come from your server. This greatly reduces the risk of an internal spoofed email showing up in the inbox of your employees.

Utilize email protections A lot of companies believe they can get by with the simple protections that come standard with an email client. However, doing the bare minimum is rarely enough to stop spoofed emails, not to mention all of the other threats lurking in your inbox, and high-powered email and spam protection will give your organization the added layer of security it needs. Much like elite-level basketball players need the best coaching and equipment to succeed, the only way to truly reduce the risk of falling victim of a spoofed email is to educate your staff properly and then equip them with email filtering. This ensures they aren’t wasting their time constantly trying to identify legitimate emails from fake ones but are prepared when the situation presents itself.

When it comes to email security, working with us is a slam dunk. We may not have the skills of Steph Curry on the basketball court but when in the realm of IT, competitors say they want to be like us. Give us a call today to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 16th, 2016

2016June16_Office_BRecent research by Burning Glass revealed that nearly 8 in 10 middle-skill jobs now require digital proficiency - and jobs that require digital skills pay an average of 18% more than those that don't. Essentially, the more literate you are digitally, the more money you will make. This means paying extra attention in class (instead of skipping it) might actually benefit you in the long run. If classes aren’t a viable option, here are seven beneficial skills to help switch up your tech game:

Easy as pie Charts

If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the column headers, head to Insert > Chart > Chart Type and choose whichever one you’d like.

Conditional Formatting

This tool helps you highlight any points of interest within your dataset, for example, you are presenting the latest numbers on project efficiency - any numbers lower than 80% are highlighted in red, making it easier for everyone in the office to not only see but also understand the dataset. If red isn’t your favorite color, the formatting is fully-customizable. Select the cell, click Home > Conditional Formatting > Add and voila!

Quick Analysis

Lessen the time needed to sift through and compile numbers from small data sets while also reducing time needed to create charts. Select the data, then click on the icon in the bottom right corner and bring up the Quick Analysis menu - this comprises a variety of tools such as formatting, charts, tables, totals and Sparklines.

Autofill

After Excel picks up on the pattern within your data, Autofill fills in the other rows and columns for you. This saves you time by removing the need of having to manually enter row upon row of data. Just click and hold the lower-right column of the cell and drag the column the down.

Power View

After making yourself comfortable, allow this Microsoft Powerpoint-compatible data exploration and visualization tool to help decipher large datasets to create interactive, presentation-grade reports. With Power View, not only are you saving copious amounts of working time but also minimizing any human errors that could affect the accuracy of the report. For Excel 2013, click Insert > Report.

Pivot Tables

When it comes to data analysis, Pivot Tables might be one of the most powerful yet intimidating tools in Excel’s arsenal. Summarize large amounts of data in lists or tables without having to use a single formula. Head over to Insert > Pivot Tables and select the data range, then select the fields in the top-half of the right-hand sidebar to generate the table.

VLookUp

If you think using Excel was challenging, try working across multiple sheets and workbooks, now that’s a challenge. With the help of VLookUp, you can create reports and/or summaries by collating data from the multiple sheets. For example, sales professionals can pull information on item descriptions, prices, inventory etc. without having to endlessly wander between rows and columns. Start off by selecting the VLOOKUP formula in the formula menu, then enter the cell containing the reference number. Then enter the range of data you want to pull the data from, the column for the data point you’re looking and click either “True” or “False”.

It’s safe to say that Excel is one of the most commonly used business software on the market. And yet not everyone is able to fully utilize it. For any questions on the previously mentioned, or other features on Excel give us a call and allow us to help elevate your user status from beginner to pro.

Published with permission from TechAdvisory.org. Source.

Topic office
June 15th, 2016

2016June15_HealthcareArticles_AESPN recently reported that a laptop containing the medical records of thousands of NFL players was stolen from the car of a Washington Redskins’ trainer. And while the team released a statement saying no health information protected under HIPAA guidelines was at risk, the incident shows that EMRs are vulnerable no matter the size of your company. That’s why you need to have all medical records completely protected no matter where they are being stored.

And while the Redskins’ situation was bad, an NFL spokesperson did state that the NFL EMR system was not compromised and the league believes the thief was unable to gain access to the intercepted computer or its files. However, this does not mean the situation is resolved and the team is now in the process of informing every person who could be affected.

Not only is this embarrassing but the Redskins could also be vulnerable to civil lawsuits from players affected even if no HIPAA protected information was accessed. If this sensitive data had been breached the team would have faced a significant fine from the federal government in addition to these lawsuits.

According to Bloomberg Business News, a Massachusetts hospital was required to pay the federal government $850,000 for HIPAA violations last year after a laptop containing private health information was stolen. This event triggered a system-wide analysis which revealed several other areas of non-compliance. Not only was the hospital required to pay the fine, but it also had to invest heavily to upgrade their technology systems.

These two stories can serve as a valuable learning tool for any organization that stores documents or files that are regulated under HIPAA guidelines. For starters, it is important to understand that while email threats like phishing are very real and dangerous, the easiest way for a person to gain access to medical records is to simply take the device they are physically stored on.

That is why it is absolutely vital to have any device, be it a smartphone, a computer or tablet, password protected and encrypted should it store or transmit medical information of any sort. This, however, is simply the bare minimum and you might want to consider additional security measures such as two-factor authentication to add an extra level of protection to your devices.

Another thing to consider is storing your EMR using the cloud. When files are stored on the cloud, it means you have complete control over who is able to access these documents and where they can be accessed from. In the case of a missing laptop, once it has been reported as lost, you can immediately block it from retrieving any files and perform a remote wipe which will erase anything currently stored on it.

It is important to remember that every device, even those at companies that use the cloud for document access and storage, still need to have strong passwords and encryption in place. Also, it should be noted that transferring HIPAA-protected data to the cloud is a process that must be handled with care. There are several things which must be addressed to ensure your data is protected in line with all government regulations. Bringing in a cloud service provider who specializes in HIPAA storage can make this process a smooth one for you, your staff, and your patients.

Need help protecting your EMR? Interested in learning more about utilizing the cloud to store your documents? Contact us today. We’re experts in HIPAA-related matters and will guarantee your information remains safe and compliant.

Published with permission from TechAdvisory.org. Source.

Topic Healthcare
June 14th, 2016

2016June14_Productivity_BWhat do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is astounding, to say the least. Like Rome, online communities aren’t built in a day. It takes time, patience, and the following tips to make it happen:

Make sure your customers are passionate

The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.

Loosen the reins

It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business - so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.

Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.

Create a rich experience

Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let's say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.

Invest in infrastructure

Dedicated team members and the right software are essential components required in taking on an online community - don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.

Don’t stress over measurements

We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.

If you're aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.

Published with permission from TechAdvisory.org. Source.

Topic Business
June 10th, 2016

2016June10_Virtualization_BAccording to a Research and Markets report, client virtualization is expected to drive continual growth in the IT sector. Long gone are the days of tedious one-on-one interaction between servers and systems, it is now time to embrace the automated and virtualized alternative. Mainly, there are three options and here they are:

Presentation virtualization

As hinted in the name, it is an application delivery method that delivers desktops or applications from a shared server. This enables access to client applications from a central server that is connected with clients. This initiates a presentation session through a web portal while giving them access to a virtualized application instance on a shared Windows Server OS. The only resources shared with the client is the graphical user interface as well as the mouse/keyboard.

Benefits of this presentation virtualization range from reduced user resource needs to simplicity, since applications are installed only once despite multiple users sharing the same application instance and even server level administration since multiple users are sharing the resources of the same system.

Virtual Desktop Infrastructure (VDI)

Sharing similarities with presentation virtualization, VDI solutions are also a remote display protocol that hosts centrally-managed virtual machines (VMs) that client PCs are connected to on a one-on-one network relationship. Also known as desktop virtualization, this method utilizes a hypervisor that is in charge of hosting a dedicated operating system VM for each client individually. Due to the fact that each client is totally separate from one another on the server, this option allows for flexibility, management and security.

Why VDI? Firstly, it saves you more money since it has smaller software licensing requirements and it also reduces the need for staff to manage and troubleshoot problems. It also allows for secure mobile access to applications by enabling hardware-based GPU sharing through a secure connection from any device as well as better desktop security thanks to customizable permissions and settings. Lastly, it allows for easier maintenance - after logging off at the end of the day the desktop can be reset wiping clean any downloaded software customizations.

Application virtualization

Application virtualization is capable of allowing applications to run in environments that are foreign to the them, for example Wine allows some Microsoft Windows apps to run on Linux. By establishing a common software baseline across multiple computers within an organization, application virtualization also reduces system integration and administration costs. Finally, it enables simplified operating system migrations, whereby applications can be transferred to removable media or between computers without having to install them: effectively becoming portable software.

Not only has virtualization revolutionized the world of IT and computing, but it also has the potential to do the same for your business. Give us a call and find out which option is best for you and your unique business requirements.

Published with permission from TechAdvisory.org. Source.

June 9th, 2016

2016June9_Security_BThe worrisome rise of ransomware doesn’t seem to be slowing as Microsoft recently announced the detection of self-propagating iterations of the malware. With this evolution, it is essential for SMBs to update their understanding of this security threat in order to properly protect themselves. Keep reading to learn how ransomware is continuing to extend its reach.

Ransomware, the malware that locks up infected systems and demands payment to return access to users, has been steadily increasing its infection rate over the course of this year. Enigma Software reported that, “After staying steady for the last six months of 2015, ransomware detection has begun to climb; February saw a 19 percent increase over January, while March had almost a 10 percent increase over February. Then, in April, infections more than doubled.”

And as if that wasn’t frightening enough, Microsoft announced last week that a recently detected ransomware software was found copying itself onto USB and network drives. The ransomware, titled ZCryptor, disguises itself as either an Adobe Flash installer or a Microsoft Office file to trick users into opening it.

Once opened, it displays a prompt that says “There is no disk in the drive. Please insert a disk into drive D:”. If you see this after opening a suspicious file, it is most likely ZCryptor trying to distract you while it works in the background to add a registry key that buries itself deep in your system and begins to encrypt your files.

Although previous ransomware iterations like Alpha Ransomware had the ability to find and encrypt files on shared network drives, security experts believe this is the first time a ransomware variant has included self-replication via removable drives into its framework.

When it was first detected in May, Microsoft found ZCryptor singling out 88 different file types for encryption. However, later on a security expert analyzed the ransomware and found 121 targeted file types -- inferring that creators of the malware were continuing to develop its source code.

It’s commonplace for ransomware to demand payment to be made in Bitcoins as they’re an almost totally untraceable online currency. ZCryptor is no different, demanding 1.2 Bitcoins (500 USD) unless payment is more than four days after infection -- then it increases to five Bitcoins (2,700 USD).

Compared to other more complex security threats, ransomware is still relatively easy to avoid. Always verify the source of email attachments and website downloads before opening files, disable macros in Microsoft Office programs, maintain regular backups and update your security software.

Still concerned about security at your SMB? It doesn’t have to be as difficult and draining as you may think. Contact us today for advice on keeping your network protected around the clock.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 7th, 2016

2016June7__MicrosoftWindowsNewsAndTips_BFor the past couple of years, Microsoft’s smartphones have been struggling to keep up with Android and Apple devices. Although Microsoft sells their handsets at lower price points and are constantly trying to improve user experience, the Windows Phone just isn’t cutting it in the consumer market. So what’s happening to Microsoft’s smartphone business? Let’s find out.

A brief history

The Windows Phone was introduced in 2010 and quite late in entering the smartphone game. After acquiring Nokia - a company facing severe losses - for $7.6 billion, Microsoft introduced Lumia handsets in the market. Since then however, Lumia handset sales fell by 49%. Additionally, over 10,000 employees were laid off and the failed smartphone venture would then be sold to Foxconn, a multinational company in Taiwan, for $350 million.

Reasons for the failure

There were many reasons why the Microsoft smartphone was not successful in the consumer market. Perhaps the biggest reason was because Microsoft entered the smartphone market too late, especially when Apple and Android devices were already starting to dominate the market. While the Windows Phone was a perfectly fine device, it lacked the “wow” factor that brands like Apple’s iOS and Google’s Android captured.

Apple and Android already had a wide variety of apps and features available for users by the time Microsoft joined in. So it didn’t help that Microsoft, at the time, had limited access to popular social media apps and advanced hardware features, which is why consumers kept lining up for the latest iPhone. Furthermore, Microsoft’s phone success had only been limited by its low price point and commitment to security, which might be good for business but not for consumer use.

Additionally, the success of Apple and Google was a result of being laser focused on the mobile market, while Microsoft simply had priorities other than their smartphone venture. Overall, phones are just a very small part in Microsoft’s strategy. They are more focused in areas like developing their cloud productivity suite, the Surface Pro tablet, and getting more consumers and organizations to use Windows 10 as their operating system of choice. On the other hand, Android’s operating system was far more advanced and Apple’s constant development of their hardware made it almost impossible for Microsoft to infiltrate the smartphone market. Therefore from the beginning, Microsoft was already fighting an uphill battle.

What now?

Though Microsoft has experienced a heavy blow in their smartphone development, this doesn’t mean they are down for the count. They decided to remove their products from the consumer market and focus on enterprise only markets as their product appeals to value-oriented buyers. As for the significant losses, Microsoft is not likely to go broke any time soon.

There are also rumors going around that the success of the Surface Pro tablet might bring about a Surface Phone. And even if there won’t be one, Microsoft’s tablets performance are on par, if not better, than the iPad Pro, so the company still has chances to enter the mobility devices market. At the end of the day, the failure of Microsoft’s smartphone gives the tech company more time to focus on areas like HoloLens, Internet of Things (IoT), gaming, the cloud, and the further development of their operating system.

Do you think Microsoft will survive their smartphone blunders? If you want to learn more about the latest Microsoft trends, features, and applications, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Windows
June 3rd, 2016

2016June3_Hardware_BThe Chromebook has been on the market since 2011. While back then many people scoffed at the idea of buying a laptop made predominantly for internet use, with the rise of cloud computing these days, it now looks like more of a viable option for businesses. So how do you know whether or not a Google Chromebook is right for your organization? Well, it all depends on your unique needs and circumstances. Let’s have a look.

Buy a Chromebook if you…

Are on a budget: With a range of models available between the prices of $199-$500, Chromebooks are incredibly affordable. That is far cheaper than any Apple laptop and more competitively priced than most PC offerings. So if budget is a concern, then consider a Chromebook.

Want a high-powered laptop: Just because Chromebooks are affordable, doesn’t mean they’re of less quality. In fact many Chromebook features are better or on par with their PC and Apple counterparts. Here are a few notable ones worth mentioning.

  • Long battery life: When it comes to battery life and laptops, Chromebooks are among the best of the best. On average, a Chromebook can supply anywhere from 6-13 hours of battery life.
  • Speed: Chromebooks boot up remarkably fast. Once you press the power button, your Chromebook can be ready to go in 8-20 seconds.
  • Lightweight: While weight varies among the various Chromebooks on offer, most are incredibly lightweight and easy to pack with you when you’re on the go.
  • Security and auto-updates: Not only is malware and virus protection baked into the Chrome OS, but with a Chromebook you’ll never have to worry about updates as they’re all taken care of automatically - silently in the background.
Are mobile and heavily internet reliant - With its long battery life, light weight and internet-friendliness, the Chromebook is perfect for the mobile workforce who need an easy to carry laptop to use primarily for staying connected to their employer’s business while away. Better yet, if your business is integrated with Google Apps for Work, you and your staff can even create documents and access your business’s data with a Chromebook.

Avoid a Chromebook if you...

Rely on desktop applications - As mentioned above, Chromebooks are meant to be used with the internet. Because of this, powerful desktop applications like Photoshop and advanced video editing apps are incompatible on it.

Work mostly without an internet connection - We’ve mentioned it several times already, but it’s worth mentioning again, DO NOT buy a Chromebook if most of your work is done offline. Even if you bought an entry-level Chromebook for $200 and feel like you got a great deal, it will be a useless piece of metal if you need it to complete offline work.

Are a Microsoft junkie - If you are heavily reliant on Microsoft products you may want to look elsewhere for a laptop. Google promotes the use of its own online suite of Office-like applications. And while they are similar to Microsoft products, they do lack some of the features you may love.

For those still on the fence about whether or not a Chromebook is the right choice for their business, it’s also worth noting that just last month Google announced they’ll be adding Android apps to Chromebooks. So if you’re already an Android phone or tablet user, later this year you’ll be able to use those same apps on your Chromebook.

Want to know more about Chromebooks and other laptop options? Our experts are here to help you make an educated purchase. Call us today, and we’ll be happy to share our wealth of information.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
June 2nd, 2016

2016June2_HealthcareArticles_A“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world. Here are a few other trends worth taking note of.

Online presence

More and more practices are understanding the importance of online presence. These days you need a website, but not just any website: a responsive one is key. In fact, PEW Research noted that in 2014, 72 percent of American internet users got healthcare information online. And that number is only growing. Data from the Children’s National Health System supports this statistic, as almost half of all their site visitors came from mobile devices. What’s more, their responsive design has also led to 15% more page views and 54% more donations. Moral of the story: without a responsive website and informative content, your site visitors are likely to bounce (not to mention Google won’t rank you as high in search engines).

To go along with a responsive website, healthcare practices should also consider adding social media profiles and pages. More and more patients, especially the younger generation, are using these platforms to get medical advice. And they can provide your organization an alternative means to keep in touch with patients, while humanizing your practice.

Remote care

It’s becoming clear that telemedicine is the future of healthcare. It provides patients easier access to medical services and the ability to cut costs. Tools such as The ACT – a device which consists of a cell phone, sensor pendant and patch electrodes – can monitor a patient’s heart remotely and transmit the information to a doctor automatically via Wi-Fi. A tool like this can literally be a lifesaver as it allows a doctor to notice abnormalities immediately, at which point he can get in touch with the patient or send an ambulance. Apple is also catching on to this trend with the Apple Watch, which can also monitor heart rate.

Perhaps a more significant trend in remote care for patients is the ability to have a virtual office visit with their doctor. With advances in telemedicine enabling doctors to look into the throats and ears of patients remotely and virtually listen to their heartbeat, rural patients can save time and money by skipping the trip to the doctor’s physical office which could be dozens or even hundreds of miles away.

HIPAA

A security breach could not only cost your practice its reputation and loads of money in downtime, but it could also cost you up to a million dollars in fines. The government is not joking around about HIPAA Compliance. And with hospitals becoming an ever alluring target for hackers, security breaches are on the rise and will likely continue to be in the future. Staying compliant could literally save your practice from going out of business due to an unexpected breach.

As the digital age continues to evolve, your practice has much to take advantage of by getting onboard with these trends early. If you’re curious to learn more about HIPAA compliance and these other digital technologies, don’t hesitate to get in touch.

Published with permission from TechAdvisory.org. Source.

Topic Healthcare